Several employees at the Observatory marketing and communications firm, Pipitone Group, took a plunge for charity today.

Pipitone president and CEO Scott Pipitone was named the first-ever Pittsburgh Small Business Community Hero by Direct Energy and Pittsburgh Magazine for his work in the Northside community.

Pipitone employees and community members celebrated with a block party on Perrysville Avenue this afternoon and took turns trying to dunk their boss who was set up in a dunking booth.

Proceeds from the block party will benefit The Presbyterian Senior Care Foundation and the Good Grief Center for Bereavement Support.

Among several other community projects, the Pipitone Group helped fix up a monument in Historic Deutschtown last year.