For some residents, the long wait is over. Deli on North, an “Italian deli with an American slant,” is now open for business.
As of last Friday, owner Pietro Notarangelo and his four full-time employees are serving soups, salads, sandwiches and more from a newly renovated space on North Avenue.
Deli on North is an extension of Lawrenceville’s Deli on Butler, owned by Notarangelo’s friend and business partner, Gary Gigliotti.
Most of the items on the menu are under $7, though the priciest offering is a 12-inch hoagie named the “Tutti,” which is Italian for “everything” and costs $7.75.
Notarangelo relied on suggestions from his and Gigliotti’s family, friends and customers to create the menu, which consist of Italian fare such as Genoa salami and capicola, as well as familiar American staples such as coleslaw and tuna salad.
“We all sat down with our families and picked some things that we thought would work,” said Notarangelo.
He said the most popular item on his menu is a specialty sandwich called the “Pasquale,” named after Gigliotti’s father. It contains three different types of meat, two different types of cheese, red onions and Italian dressing.
Notarangelo was inspired with the idea for Deli on North after observing the success at Deli on Butler. After conversations with Gigliotti about expanding the business, he decided to open a second location on the Northside.
The Northside was an ideal community to open the deli, he said, because it is not only “convenient,” but also “going through a lot of innovation.” Though he lives in Verona, Notarangelo has worked at a recording studio on the Northside for about 20 years.
“We couldn’t have asked for a better location,” said Notarangelo.
Located beside Crazy Mocha, the deli occupies what was once an abandoned building. Notarangelo originally planned to open the deli at the beginning of June, but cited “flooring and wiring issues” as reason for delay.
However, the biggest obstacle to opening the business, he said, was his desire for “everything to be perfect” on opening day.
“There’s an anxiety that happens when you open a new business. [I felt that] everything should be perfect, everything should be in place,” said Notarangelo.
“I guess I was my own biggest obstacle.”
In the future, Notarangelo hopes to continue expanding the business.
“If we get the formula right, we’d like to open another deli in the Pittsburgh community, maybe in the South Hills.”
Deli on North is currently open on weekdays from 10 a.m. to 5 p.m. and on Saturday from 11 a.m. to 3 p.m. However, Notarangelo said he is considering extending his hours based on customer feedback.
Jeanette Lee is a graduate student at Carnegie Mellon University studying Professional Writing and Investigative Journalism.